How Sterling Antonio got started

It was the year 2021 when Founder and CEO Tony McCabe thought of a name for an apparel brand. Even though he could have used his own name. It just didn’t feel right. Later, he thought about his oldest son Sterling Antonio McCabe. The name Sterling Antonio brought a bright idea to the table.

      Tony spend hours trying to learn how to build a successful clothing brand. He learned from the greats, like Ralph Lauren, Daymond John’s, and other successful brands. He learned about manufacturing, distribution, logistics, and everything you can think of when it comes to building a successful brand.

     However, this was only the beginning. Tony knew there was a lot of work ahead of him and he had to learn the long process of getting the product made, the legal requirements,  and how to get each product into peoples hands.

     When it came to the fabric and design. Tony knew what he wanted and was hoping others would feel the quality, texture and design of each product. His goal was to provide a product that was not only affordable, but also of high-quality.